- Product Design
- Systems
- Amazon
Rebuilding the way millions sign in
A complete redesign of the authentication flow serving millions of customers, balancing security with frictionless access.
I'm Juan.
I design systems that scale and stories that stick.
I've been at it for more than ten years, six of those learning how to do it at scale @ Amazon.
I'm frugal and scrappy; throw something I don't know my way and I'll learn how to do it. Ask me to design something and I'll ask first why you think we need it. Ask me to reduce the amount of clicks and I'll explain why clicks are a vanity metric. Tell me to present my work and you'll see I'm a great storyteller; unless there are more than 10 people on Zoom, then it gets weird. Yes, I'm complicated like that. Aren't we all?
Selected Work
Clarity is a design decision.
Ten years designing digital products. Six at Amazon, where scale is the baseline. I work best at the intersection of strategy and craft: asking the right questions first, then making them look effortless.
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