I'm a Colombian senior designer based in Berlin, fully invested in an ever-evolving project of identity building.

At Amazon, I learned to do it at scale and navigate a well-oiled system. I also learned how to be frugal and how to design from the trenches. I've worked across the entire product pipeline: interviewing users, running design sprints, pitching to a VP, and even vibe-coding or QA'ing my own designs.

A stylized pre-Columbian gold mask illustration with intricate spiral patterns, representing the author's Colombian heritage and the fusion of ancestral identity with modern design systems.

How I work

Beyond Pixels

I work at the intersection of product design and product management. I like to talk numbers, refine requirements, and challenge engineers to find what's actually feasible.

The Fundamentals

I always go back to the basics: signifiers, affordances, feedback, constraints, and mental models. I bring tactical precision into strategic thinking.

For Everyone

I design with accessibility in mind and document thoroughly for smooth engineering handoffs. I build accessible web frameworks when needed.

Empiricism

Good design is measurable. I run moderated and unmoderated usability tests, partnering with researchers to validate the work.

Experience

  1. Amazon — Ring

    Senior Product Designer

    2020 – Current

  2. True North

    Lead Product Designer

    2018 – 2020

  3. Belatrix Software (Globant)

    Product Designer

    2015 – 2018

  4. Tije Travel

    Product Designer

    2014 – 2015